Seven steps to create, implement and manage your identity

Based on our experience, we have developed an efficient seven-step model that we refer to as the Stretching Your Identity approach. Its purpose is to create synergies between all facets involved in building, implementing and supporting a strong and unique identity for your company, brand and product.

BUILDING

Capture
Seek first to understand, then to be understood. At this stage we listen to your story: What is the essence of your company and its offerings? How is it positioned in relation to its competitors? Who are your target groups? What have you learned so far and where do you want to go next?

Boost
Together we evaluate your communication efforts and raise the bar by looking for new approaches to (re)shape and implement your identity. We want to lift your self-esteem, creating the goodwill needed to challenge your current approach.

IMPLEMENTING

Advocate
Based on your needs, we set out to create a presence for your company and its products and services in different channels and territories, as specified in your communication plan. That presence is defined as separate projects, and each project has to contribute in bringing across your identity with your targets.

Detail
Coordinating the efforts of our partners, each with their unique field of expertise, we ensure your communication projects are produced to the highest standards of quality, using the latest technologies and proven methods available on the market. By detailing we maximize results, while limiting the efforts required from you, and thus increasing return on investment.

SUPPORTING

Facilitate
We provide you and your partners with applications and services that facilitate the management of recurring communication support activities (e.g. stock/order management), enabling you to focus on the bigger picture. In addition, improved internal service levels result in better use of available communication material.

Master
Consistency in the way your identity is reflected in your communication efforts is key to building and maintaining a strong identity, a core asset of your company. Based on an in-depth understanding of the essence and the details of your identity we act as gateway scanning all your communication material to ensure the quality of their content, form and function.

Track
The dynamics of today’s communication landscape forces you to constantly monitor the impact of your communication efforts in order to make the necessary iterations. By taking this into consideration during the previous stages we can facilitate this process allowing you to maximize the potential of your efforts.

Companies such as Miele, Borealis and Unicef have discovered our approach and services to their great satisfaction. Take a look at our work

For more information, call us at +32 3 240 10 10 or mail us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it